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empathy


Transforming Business Through Empathy

Transforming Business Through Empathy

Empathy and Business? Some say no, we say yes. There are many factors that add meaning and purpose to a brand, and they all stem from a single source: empathy. Empathy is the ability to walk in another person’s shoes. That is, to see and experience the world from a perspective different from your own. Here we explore how empathy plays a vital role in shifting brands from a bland and vulnerable position to one that is robust in meaning and purpose. Empathy as a driver of brand strategy When you’re close-in to a business’s daily operations it’s hard to see how your brand is perceived by the...
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Enduring Brand Lessons from the Worlds of Retail, Restaurants, and Other First Jobs

Enduring Brand Lessons from the Worlds of Retail, Restaurants, and Other First Jobs

Is there anything as formative as our first jobs? It’s a magical time when the newfound autonomy of getting a paycheck is immediately countered by an ugly truth: making money is hard work. For many of us, first jobs start in the worlds of retail, restaurants, and other seemingly unglamorous customer service gigs. There are, by definition, entry-level positions, but don’t let that fool you. Any job that puts you in front of people — people with highly-specific desires, big expectations, and virtually no patience — requires a herculean amount of smarts and emotional intelligence. There is a...
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How to Grow and Maximize Employee Engagement

How to Grow and Maximize Employee Engagement

Employee Engagement Is More Than an HR Benefit Since Gallup began tracking employee engagement in 2000, employee engagement averages haven’t budged. A recent Gallup survey shows that indeed, work could be more fulfilling for most Americans. The percentage of U.S. workers whom Gallup considers “engaged” in their jobs averaged 34.1% in March. As it stands today, over two-thirds of the American workforce is disengaged at work, and it appears that no amount of HR benefit, wellness programs, or incentives can make a dent in this number. So how does an organization build a culture of...
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New Opportunities for Insurance Brands Today: Disruption Plus Meaning

New Opportunities for Insurance Brands Today: Disruption Plus Meaning

The Force of Digital for Insurance Brands Today According to Network World, we touch our phones an average of 2,617 times a day. There is no underestimating the role of digital today. And with the proliferation of technology, consumers have come to expect a better insurance experience – one that is more meaningful, consistent, and trustworthy. Right now, trust is low and insurers are struggling to move away from the “unfair,” “horrible,” and “outdated” reputation that surrounds most providers today. This means not only embracing new, innovative tech, but using digital to power...
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Machine Learning Is the New, New Thing. But Can It Help CMOs Build Brands?

Machine Learning Is the New, New Thing. But Can It Help CMOs Build Brands?

Can big data build brands better? A few years ago, Big Data promised to radically transform the marketing landscape. CMOs were warned to master it or watch their brands get left behind. Artificial intelligence was the next new, new thing. Now the hot property is machine learning, the data-crunching tool that can find patterns in big data and make them actionable. Each of these innovations is truly transformative — and each has limitations. As machine learning gathers steam, let’s look at what it means for brands. Which challenges can machine learning tackle which still depend on human...
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