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creative director


A Deep Dive into Designing for Accessibility

A Deep Dive into Designing for Accessibility

Today’s blog is about our recent work with the Galt Foundation, an organization that provides, promotes, and expands employment opportunities for individuals with disabilities. You can view our full case study here. The following post is available as both a text and audio experience.   Designing for Accessibility Is a Duty, Not an Option As designers, we have the opportunity to create experiences that bring people together, but we also have a responsibility to create work which can be experienced by everyone, regardless of ability. That’s not to say that everyone will perceive or...
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Branding in Motion: A Roundtable with the Emotive Brand Design Team

Branding in Motion: A Roundtable with the Emotive Brand Design Team

In 2019, everything is alive. We communicate in GIFs, message effects, and video chats. Billboards are digital, bus ads are responsive, push notifications are synchronized. Give a glossy magazine to any child under five and chances are they will try to “scroll down” the page with one index finger. The most forward-thinking companies are using motion – whether through kinetic type, animation, or mixed reality like AR and VR – to broaden the emotional impact of their brand. I sat down with the creative team at Emotive Brand to discuss the link between motion and emotion, and how B2B brands...
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Making the Case for a Rebrand

Making the Case for a Rebrand

Rebrands are for Firebrands Not everything in the branding world is relatable. For the average person, chatting about go-to-market strategies or employer brands isn’t exactly scintillating dinner party conversation. But there is one thing that ignites fiery debate and criticism, even from those without any skin in the game, and that is the curious case of the rebrand. I’ve had multiple conversations with people who, though they have never expressed an interest in any other aspect of branding before, suddenly discuss the latest logo change, mission rewrite, or app redesign with a passion...
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Great Design Shifts Perception

Great Design Shifts Perception

One of my favorite quotes about identity comes from American architect, author, and designer, Buckminster Fuller. “Ninety-nine percent of you who are,” he says, “is invisible and untouchable.” No matter how much we think we understand, there is always something unseen and overlooked humming beneath the surface. Great design can function in a similar way. A logo or a car engine each has a tip-of-the-iceberg function that appears obvious. But behind every glyph and gear, there is an invisible force that has the power to fundamentally shift how we think about and move through the world. Great...
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How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

Agency or Enemy? If you’re a Creative Director, chances are you’re some lovely mix of imagination, diplomacy, market knowledge, and damn good design sense. You bring focus to every project. You know how to communicate across disciplines and departments. After all, that’s why you were hired. So why in God’s name would you ever need to bring in an outside branding agency? And if by some cruel twist of fate you’re forced into this position, how do you avoid effectively hiring your replacement? If You’re Reading This Creative Brief, We’re Already Behind Schedule...
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