Corporate vision statement

The corporate vision statement We’ve written before about the gaps between what business leaders believe and what their employees think when it comes to the company’s corporate vision and values. Today we’d like to explore another gap. This is the gap between what the CEO sees as the company’s vision, and what employees are doing to help achieve that vision – often referred to as the Corporate Vision Statement. In some cases, the gap exists simply because employees haven’t been informed of the vision. As such, they are left to their own devices, pulling the...