corporate storytelling

My grandmother used to tell stories to the kids in my neighborhood. She would gather us around, get this far-away look on her face, and start in on a tale of some kids in the woods or a rabbit in the meadow or whatever. They would always be just as long as they needed to be, no longer. We would hang on her every word. Once I asked her to retell a certain story we had heard from her years before, and she agreed. But as she told the story, it kept taking twists and turns I did not remember from the first time. ‘That’s not the story, Grandma,” I objected. She nodded with certainty. “Yes it is,”...