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2016 San Francisco Branding Agency: A Year in Review

2016 San Francisco Branding Agency: A Year in Review

Looking Back As I look back on this year and reflect on the work we did, the shifts our agency made, the clients we encountered, and everything else in between, I can’t help but share some significant insights and lessons I learned working in a San Francisco brand agency. Agile Strategy Meets Actual Reality This year was about meeting clients wherever they were on their brand strategy journey and finding tangible ways to deliver impact to their business and brand. Luckily, we saw this coming. We developed new ways to adapt our more linear brand strategy methodology to the changing needs of...
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Why Investing in Brand Enables Growth for Professional Services

Why Investing in Brand Enables Growth for Professional Services

Professional service companies, categorized as mid-market, might be looking towards 2017 with a bit of trepidation. According to the National Center for the Middle Market 3Q 2016 Indicator, business growth has been identified as a top challenge for these firms. And mid-market or not, business growth is a real challenge for every sector of professional services in today’s hyper-competitive economy. The Role of Brand in Professional Services Even when personal brands are strong, as they often are for professional services, an overarching brand is necessary. Your brand is your firm’s most...
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Six Secrets of Thriving Brands

Six Secrets of Thriving Brands

This is the second post in our “Brand Strategy 101” series. Last time, we discussed why a brand is so difficult to define. While a brand might mean different things to different people and different businesses, at Emotive Brand, we think of brand as a driver of business. When a brand connects with the people who matter to your business, the business is positioned to thrive. But, for a brand to connect with people, some important factors come into play. We have identified six of the most powerful attributes that thriving brands and businesses have in common:   1. Meaning Every moment a brand...
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Brand Campaigns Talk to the Heart During Olympics

Brand Campaigns Talk to the Heart During Olympics

We are an athletic bunch here at Emotive Brand – we are triathletes, marathoners and mountain bikers, just to name a few. So it’s not surprising when we gather round the lunch table each day that we’re talking about the Olympic games. And the inspiring accomplishments of the world’s best athletes. But aside from our passion for sport – and competition – we haven’t lost sight that we are in the branding business. And we’ve been paying close attention to the Olympics-inspired brand campaigns and the emotional themes that are resonating during the Games. The landscape has changed...
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The Look and Feel of Your Office Space Matters

The Look and Feel of Your Office Space Matters

Your Office Space Reflects Your Brand The office space of workplace is part of a complex mosaic of opportunities for your brand to reach out and touch people in meaningful ways. Take a moment to reflect on what your office decor signals about your brand. What are these signals are saying and how do they resonate with the people who matter to your business? An Organized Office Space Shows Dependability When a visitor walks into your office that is tidy and has a clear system of organization, studies show that the visitor tends to feel more at ease. Because of this, they are more likely to do...
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