Topics

Transformation

Business Transformation: How to Drive Successful Change

September 21, 2017 —

Business Transformation: How to Drive Successful Change

The Need for Change Management There are many reasons why an organization might come face to face with the need for a business transformation. Increasing competition, new seemingly unattainable prospects, large growth goals, or not meeting the expected return on investment are among many of the most common we see. These reasons and warning signs are by no means mutually exclusive. A business transformation generally involves large shifts that dictate change at every level of the business and brand – small and large scale. And managing a change of this scale is no easy task for businesses or...
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Liberate Your Leader

May 22, 2017 —

Liberate Your Leader

In the movies, we always cheer for the regular Jane or Joe who looks Big Bad Leader in the eye and tells it like it is, rather than how Big Bad Leader likes it. Then, of course, Jane or Joe is exiled to the ends of the earth as punishment . This is known as “killing the messenger.” History says that angry rulers sometimes killed messengers who brought bad news because they could not separate the news from the person who brought it. Obviously these rulers were bonkers, but the concept of “killing the messenger” never went away. The phrase lives on today in organizations with hierarchical...
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How to Make a Business and Brand Transformation Successful

May 2, 2017 —

How to Make a Business and Brand Transformation Successful

Emotive Brand hinges itself on the power of business transformation through brand strategy, and brand strategist, Jo Schull adds a honed strategic mind to our team. By working directly with clients to help understand the true essence of their business, she uncovers the necessary internal and external strategies needed to transform the potential of their brand into a reality. In this interview, Jo offers her thoughts and expertise on how to make a brand and business transformation successful. People are always talking about business transformation – what does that mean? Business...
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Fast Forward Your Startup: Agile Strategy for High-Growth Companies

April 21, 2016 —

Fast Forward Your Startup: Agile Strategy for High-Growth Companies

A new approach for supporting high-growth companies We work and compete in a fast-moving world, driven by an accelerating pace of technological and social change. The markets we compete in shift quickly, competition intensifies, and expectations rise. Flux is the new normal. This increases the pressure on high-growth companies and brands to evolve and implement strategies in shorter and shorter time frames. As a brand strategy firm, we discovered that many of our high-growth companies, especially those operating in crowded, in-flux categories, needed a much more agile approach to addressing...
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Preparing for Transformation

January 7, 2015 —

Preparing for Transformation

One of the big themes for business is constant change — transformation. With globalization making markets more volatile and cross-border financial flows making bondholders and investors more powerful, companies have to keep evolving to keep up. So they change their business model or their brand strategy. If they keep doing the old things, they do them in new ways. Or they do entirely new things in ways that haven’t been invented yet. For our parents, IBM was a computer company. For us, it’s a consulting company. Time Warner was a media company; now it’s a content company after selling...
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The Role of Patience and Fortitude in Branding

September 10, 2014 —

The Role of Patience and Fortitude in Branding

The business world is tough out there It’s only natural, especially given today’s pressure cooker environment, to want instantly actionable ideas and immediate results. This is especially true the closer you are to the marketing machine within your business. At the same time, more and more businesses are realizing that they need to transform themselves in order to remain competitive, if not stay viable, in the 21st century. They are recognizing that their traditional strategies and tactics simply no longer work as expected. Also, the commoditization and price/value pressures they...
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Good Leadership Character Leads to Good Brand Character

June 12, 2017 —

Good Leadership Character Leads to Good Brand Character

Tough time call for strong leaders As recognition sets in that the COVID-19 crisis will not be short-lived, companies must respond appropriately by communicating in ways that are empathetic and relevant, contextually aware, human and sensitive. Leaders, brand stewards, and their teams must be extremely focused, keep up with the new normal of uncertainty, and have the ability to rapidly re-evaluate what their company stands for, how it communicates, and why this matters now more than ever. Leadership Character An excellent post at IMD.org speaks to two attributes that the writers, Professors...
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