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Marketing

Readying Your Marketing Budget

September 14, 2016 —

Readying Your Marketing Budget

For most companies, Q4 is a time of strategic planning and where every CMO and VP of Marketing prepares for marketing budget planning for the upcoming year. Questions You Want to be Asking It’s important for businesses to start the new year with a strategic framework that sets them up for success. Look beyond your marketing department for alignment within the rest of your organization to help refine and define your marketing objectives for planning purposes. What are the strategic initiatives for your business? What are your top marketing priorities from these strategic initiatives? What mix...
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If Grandma Could Do It, Why Can’t The CMO?

January 10, 2014 —

If Grandma Could Do It, Why Can’t The CMO?

My grandmother used to tell stories to the kids in my neighborhood. She would gather us around, get this far-away look on her face, and start in on a tale of some kids in the woods or a rabbit in the meadow or whatever. They would always be just as long as they needed to be, no longer. We would hang on her every word. Once I asked her to retell a certain story we had heard from her years before, and she agreed. But as she told the story, it kept taking twists and turns I did not remember from the first time. ‘That’s not the story, Grandma,” I objected. She nodded with certainty. “Yes it is,”...
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