![Capitalizing on the Human Dimension of Professional Services](https://www.emotivebrand.com/wp-content/uploads/2013/03/horizontal_strips_of_beauty_by_nicartoons1-966878-edited-1080x675.jpg)
Capitalizing on the Human Dimension of Professional Services
I find it ironic that many of the most people-driven enterprises in our economy – law, architecture, consulting, and engineering firms – are often the most superficial with branding. For most professional service firms, “branding” is only about logos and color palettes. It seems branding’s only goal is to project a serious, professional, and trustworthy identity. Unfortunately, this limited view of branding leads most professional service firms to the same bland destination. Indeed, the Internet is littered with the drab, me-too, institutional websites of professional...
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