Topics

rebrand


Making the Case for a Rebrand

Making the Case for a Rebrand

Rebrands are for Firebrands Not everything in the branding world is relatable. For the average person, chatting about go-to-market strategies or employer brands isn’t exactly scintillating dinner party conversation. But there is one thing that ignites fiery debate and criticism, even from those without any skin in the game, and that is the curious case of the rebrand. I’ve had multiple conversations with people who, though they have never expressed an interest in any other aspect of branding before, suddenly discuss the latest logo change, mission rewrite, or app redesign with a passion...
Read more >

Brand Is the Best Foundation for Growth

Brand Is the Best Foundation for Growth

Emotive Brand Experts #6: Kelly Morgan Continuing our Emotive Brand Experts series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else — and how that expertise can be used to embolden your brand today. Kelly Morgan is Head of Marketing at Lyra, a startup that’s transforming behavioral healthcare. We’ve been working with Kelly to rebrand Lyra, and they just launched their new brand last week. In addition, they’ve secured their next series of funding! Kelly spoke with us to discuss key learnings from the rebranding process. What was the...
Read more >

Mistakes to Avoid When Preparing for a Branding Project

Mistakes to Avoid When Preparing for a Branding Project

All Signs Point to a Branding Project There are a lot of common signs that indicate it may be the right time for a branding project. Maybe your business has grown. Or maybe it isn’t growing fast enough. Perhaps your competitive set has changed and with it, the industry has evolved. With markets shifting so quickly, many organizations and firms are left feeling lost as to how to capitalize on those shifts and changes. A branding project can be a great way to re-energize perceptions about who you are and what you offer, both internally and externally. However, a branding project is no small...
Read more >

Building the Business Case for your Rebrand Project

Building the Business Case for your Rebrand Project

Recognizing the Need for a Change Why build a business case for your rebrand? You know when your business needs one. There are lots of warning signs that indicate the need for a new brand. Whether it’s new, high-performing competition, an outdated look and feel, uninspired employees, dropping engagement and productivity within the workplace, trouble recruiting or retaining top talent, or a brand that’s simply fallen behind its own positioning, you need a change. Often those in HR and marketing are the first to notice the need for a change. The current brand is just no longer doing the work...
Read more >

Rebrand? A Perfect Time to Adopt a “Purpose Beyond Profit”

Rebrand? A Perfect Time to Adopt a “Purpose Beyond Profit”

A rebrand is a great opportunity to scratch below the surface to discover how your business can truly matter to people. Seize this chance to do more than simply apply a new layer of paint over your business. There are numerous reasons why companies choose to rebrand. It might be due to a merger, acquisition, or divestiture. It may be because of tired sales, a less-than-desirable image, or heated up competition. It might be a change in guard at the CEO level. Whatever the reason your business needs an update, the rebrand process offers a unique opportunity to go beyond a new name, logo, and...
Read more >