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purpose


Using Values to Build Engagement and a Meaningful Workplace

Using Values to Build Engagement and a Meaningful Workplace

Fifth in a series. “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou The goal of employee engagement is to drive employee attitudes, behavior, morality, and ethics in such a way as to improve their productivity, morale, satisfaction, and usefulness within the organization. However, many companies have struggled with converting their proclaimed values into compelling, work-changing experiences for their employees. Often, the problems have been that the values are typically expressed with meaning-neutral (if...
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The Meaningful Workplace: It Takes New Ways of Thinking, and Acting

The Meaningful Workplace: It Takes New Ways of Thinking, and Acting

The Meaningful Workplace is the fourth in a series.  How do you build an workplace where people are willing to bring their gifts of initiative, creativity, and passion?” – Gary Hamel You can’t build a workplace that is meaningful to people using the old mentality and outdated tools. Old techniques are no good if they have rendered your current workplace meaning-neutral or, at worst, meaningless. To forge meaningful alliances with meaning-seeking employees requires new ways of thinking and acting. Familiar business constructs that have formed the foundation of employer/employee relations are...
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How Do You Define the Purpose of Your Business?

How Do You Define the Purpose of Your Business?

Seeing Profit as a Consequence, Not a Purpose Like many, you probably default to saying, “To make profits”. And while that is certainly an aim of every capitalistic enterprise, it falls short as a useful and motivating driver of an enterprise. Too great a focus on profits draws attention away from the triggers of success in today’s world. Successful leaders see profit as consequence For more and more leaders, another North Star is rising. By embracing the notion of “purpose beyond profit”, these leaders don’t forego their obligations to generate profits for shareholders. But they subjugate...
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The CEO Challenge – Turning Corporate Vision Into Reality

The CEO Challenge – Turning Corporate Vision Into Reality

The corporate vision statement We’ve written before about the gaps between what business leaders believe and what their employees think when it comes to the company’s corporate vision and values. Today we’d like to explore another gap. This is the gap between what the CEO sees as the company’s vision, and what employees are doing to help achieve that vision – often referred to as the Corporate Vision Statement. In some cases, the gap exists simply because employees haven’t been informed of the vision. As such, they are left to their own devices, pulling the...
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Inspiration from Purpose-Led CEO of Givesurance, Jennifer Rasiah

Inspiration from Purpose-Led CEO of Givesurance, Jennifer Rasiah

We had the pleasure of sitting down and speaking with Jennifer Rasiah, founder of Givesurance and the Emotive Brand epitome of a purpose-led leader. Starting as a claims evaluator at Prudential Financial and working her way up to Senior Executive at Hub International, Jennifer had 15 years of experience in the insurance industry under her belt when she decided to make a change. A meaningful change. She wanted to make a real difference in the world and saw an opportunity to leverage her deep knowledge of the insurance industry and her innate desire to give back. So, Jennifer created...
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