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meaningful brands

Emotional and Meaningful Brand Connections Matter Right Now

April 7, 2020 —

Emotional and Meaningful Brand Connections Matter Right Now

The Time for Emotion and Meaning Is Now Battling the arduous winds of COVID-19 will take more than a shift in your communications. It will require a real change in behavior. Right now, people are experiencing a whole slew of complex and contradictory emotions. Some of these feelings are ephemeral and are changing every day; others like uncertainty are staying around for the time being. So to truly connect with people where they are, you have to speak their emotional language. That’s why having your brand behave in a more emotionally charged way and putting the focus on building truly...
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Adopting a Human Mindset

March 31, 2020 —

Adopting a Human Mindset

Over the past weeks, we’ve transitioned to a new life at home, the place where everything now happens with little exception; a blurred, ever-shifting diagram dividing work, our relationships, family life, and rest. In this way, coronavirus has become the great equalizer. The pandemic has also clarified the differences between how we live our lives and the support we’re able to receive, or not. It has swiftly and single-handedly altered our needs as people. It has forced us to prioritize what matters most and accept what’s out of reach. As a result, we have competing practical needs;...
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Employer Branding Trends for 2020

October 15, 2019 —

Employer Branding Trends for 2020

Today, we’re continuing our deep dive into the most important trends affecting your business, brand, and culture heading into 2020. Following our look at content strategy, let’s examine employer brands. Remember when the common sentiment toward millennials was laden with disgust? Who were those entitled young people and their outrageous demands for flexibility, remote working, and—gasp—having a greater purpose in work than making money? It wasn’t that long ago, but oh how the tides have changed. Now, as we all know, those “millennial” demands have not just become normalized, but meeting them...
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Making Your Brand an Intuitive Choice

August 3, 2017 —

Making Your Brand an Intuitive Choice

The power of intuition We can all easily recognize our own powers of intuition. They are there whenever something immediately makes sense to you – think of children playing with iPads. You also feel these powers every time your social radar sends alarms – think of all the times you’ve meet someone and immediately had a foreboding feeling. Some people are more intuitive than others. Some don’t trust their intuitions (until they back them up with “proof”). But we all have them, and they play a dominating part in our decision making, including our decisions about brands. How do you get your...
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Brand Evolution: Keeping Greatness, Adding Appeal

April 6, 2017 —

Brand Evolution: Keeping Greatness, Adding Appeal

What is brand evolution? I think I found a solid example. I recently came across these photos showing two models of the classic Porsche 911. 50 years separate the two models, yet the clarity of the design concept are obvious in both generations. It is a brand “evolved”. Emotive Brand is about taking what is good and great about your business and brand today, and evolving it for a new generation, a new audience, or for the addition of a new product. It is about transforming the presence and feeling of your brand to make it more relevant and appealing, given how the rest of the...
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