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HR

When Your Values Aren’t Really Values

March 1, 2023 —

When Your Values Aren’t Really Values

Beware of Generic Values In the inboxes and Slack channels at Emotive Brand, there is a video that often gets shared before we embark on a brand video. It’s called “This Is a Generic Brand Video, by Dissolve,” and it’s a hilarious satire of when you try to make your brand stand for everything, it ends up standing for nothing. “Equality, innovation, honesty, and advancement,” the narrator says, in a salt-of-the-earth grumble, “are all words we chose from a list.” Company values not only shape the external identity of your organization, they act as an internal compass for your current and...
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Five Ways a Meaningful “Why” Creates a Compelling Workplace Experience

June 27, 2019 —

Five Ways a Meaningful “Why” Creates a Compelling Workplace Experience

Our experience shows that many brands have been crafted with only the customer in mind and that the resulting “customer experience” does not in any way parallel the “workplace experience.” As a result, the brand – as it is now articulated – is relatively meaningless internally. We believe every brand has a meaningful “Why” hidden within. This hidden “why” is powerful because it can do as much internally as it can externally. Our job is to dig that out and shed new light on it, all with the ambition of delivering these five benefits. 1. Increase...
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How to Attract and Assemble Top Talent

March 26, 2019 —

How to Attract and Assemble Top Talent

What Makes a Real Business? You write for years before you call yourself a writer. You play music for thousands of hours before you call yourself a musician. So, what does it take for a startup to be called a “real business?” Is about funding? Awareness? One definition from Inc. – and one that speaks to just how many moving parts it takes to reach sustained success – is when a company’s founder no longer relies exclusively on his or her own skills to manage the business. It’s the point when a CEO can truly delegate a task without worry. (Or, at least not too much worry.) Faster Alone,...
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Will the Future of HR Still Be Human?

February 21, 2019 —

Will the Future of HR Still Be Human?

Ironically, the biggest forces shaking up the HR industry these days aren’t human at all. Artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) are all drastically transforming the world of recruiting and hiring. Just look at the Artificial Intelligence Index 2018 Annual Report by Stanford University, which shows that the number of active U.S. startups developing AI systems has increased 14-fold since 2000. There is clearly a hunger for this type of technology, but we’re only just starting to grasp what’s possible with these shiny new toys. While we’ve...
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How to Deal with the Looming Talent Shortage

January 17, 2019 —

How to Deal with the Looming Talent Shortage

Who’s Got Talent? How many times have we heard that robots are coming for our jobs? Whether it’s from science fiction or straight from the mouth of Elon Musk, it’s a dystopia we’ve been anticipating for quite some time. However, based on a recent study from Korn Ferry, a global organizational consulting firm, we may have been misplacing our fears on the wrong targets. In a sweeping country-by-country analysis, the biggest issue isn’t that robots are stealing all the jobs – it’s that there simply aren’t enough human beings to take them. According to the study, by 2030 there will be a...
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