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collaboration


Emotive Design Is Felt in the Gut

Emotive Design Is Felt in the Gut

This week, we had the pleasure of adding Beth Abrahamson as a Senior Designer to our team. She is a multidisciplinary graphic designer whose practice challenges the distinction between art and design. Constantly shifting in and out of different mediums – collage, ceramics, photography, drawing – she’s an expert at imagining how these forms can live in the digital world. With an MFA in Design from California College of the Arts, Beth has recently worked with AirBnB, Southern Exposure, San Francisco Art Institute, and many others. We sat down with Beth to discuss her work, the importance of...
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On Design, Branding, and Where the “Brand Magic” Happens: Interview with Emotive Brand Creative Director

On Design, Branding, and Where the “Brand Magic” Happens: Interview with Emotive Brand Creative Director

Interview with Jane Brown, Creative Director Jane joins Emotive Brand with over 20 years of experience developing corporate and brand identities ranging from global corporations to startups – bringing both agency and client-side, as well as print and digital media expertise to the table. Jane has built a reputation around delivering high-level thinking and design systems that enable new brands to compete in crowded marketplaces and venerable brands to deepen their relevance. In this interview, Jane shares her point of view on branding challenges, client-agency relationships, collaboration,...
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A Learning Culture Can Bring New Value to your Business

A Learning Culture Can Bring New Value to your Business

Expertise in Learning? Starting a new job or entering a new industry always entails a learning curve. People understand they have to learn quickly in order to survive. It’s the key to their success. When people work closely in a business or specific industry, as experience builds and time accumulates they often forget this sense of voracious learning. It becomes more and more difficult to see things in a new light. And some top leaders are stuck thinking in a silo. Some call this ‘the paradox of expertise.’ As expertise increases, people struggle to notice possibilities, discern novel...
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The Design Process: Interview with Emotive Brand Senior Designer

The Design Process: Interview with Emotive Brand Senior Designer

The Design Process Matters At Emotive Brand, we work each day to bring brands to life through strategically informed design. And doing this requires a multi-step process. Wayne Tang, a senior designer in the studio, adds a rare balance of analytics and creativity to the design part of the process. With his background as a mechanical engineer, Wayne brings a logical focus to all projects, a honed systematic approach, and an ability to see the big and small picture to us help deliver the best design solutions for our clients. In this interview, he explains and discusses his design process at...
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Meaningful Millennials: Collaboration and Teamwork

Meaningful Millennials: Collaboration and Teamwork

This is the fifth installment of “Meaningful Millennials,” our ongoing series where we interview millennials on a variety of different subjects that are top of mind for us in the studio. At Emotive Brand, we believe that successful collaboration and teamwork in the workplace are not only key to brand’s success, but to building an overall meaningful, sustainable, and inspiring work environment. At EB, we rely on teamwork for creativity, innovation, and alignment. We strive to build and foster successful collaborative environments with all of our clients, so we understand firsthand how...
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