brand strategy for success

What’s the matter? We met with some prospective customers over dinner the other day, and started the discussion with our favorite leading question, “So, what’s the matter?”. The floodgates opened. As we listened to the issues tumble out – and sensed the pain, anxiety and frustration they provoke in the company’s leadership – we thought about how so many businesses today face the same basic challenges. For example, how many of these challenges which our prospects are now facing, are inhibiting growth, innovation and motivation at your business? Your...