Shaping Brand Experiences to Avoid Alienating People
Cartoon by Tom Fishburne. Every brand moment matters. How often have you found yourself filling in a form that simply asked too much? Where you could not imagine how the information being asked was going to be used? Or worse, the only thing you could imagine was that the information would be used against you. No, not by some dreaded department deep inside the government. But, by something worse: the brand’s marketing department. OK, that’s a bit of an overstatement. But hopefully it has provoked you into thinking about how your brand is reaching out to people. How the experience...
Read more >