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alignment

Why Investing in Brand Enables Growth for Professional Services

November 1, 2016 —

Why Investing in Brand Enables Growth for Professional Services

Professional service companies, categorized as mid-market, might be looking towards 2017 with a bit of trepidation. According to the National Center for the Middle Market 3Q 2016 Indicator, business growth has been identified as a top challenge for these firms. And mid-market or not, business growth is a real challenge for every sector of professional services in today’s hyper-competitive economy. The Role of Brand in Professional Services Even when personal brands are strong, as they often are for professional services, an overarching brand is necessary. Your brand is your firm’s most...
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Why Lack of Internal Alignment May Be Holding Back Your Business

October 25, 2016 —

Why Lack of Internal Alignment May Be Holding Back Your Business

When Internal Alignment Is Holding Back Your Business The sky’s the limit. The future is full of opportunities. Until internal alignment becomes a dark cloud that prevents your business aspirations from being realized. What happens when the brand is ready to grow and thrive, but there is no internal alignment from leadership about where the business is going? Nothing. The brand is paralyzed by competing visions and nothing happens. And a lack of decision making due to misaligned leadership is a problem that will hold up your business. Strategy Without Alignment A brand strategy is hard work...
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When Leadership Aligns, Good Things Happen

April 28, 2014 —

When Leadership Aligns, Good Things Happen

Alignment of thought, meaning, and purpose among a leadership team is the new secret sauce of successful businesses. When your executive leadership team agree that, “we’re aligned around a true purpose, are living it in this way, and, are clear we want to do this because it truly matters,” the effect ripples through your organization.As leadership aligns in a more purposeful way, their direct reports have more direction, feel better about helping get the business where it needs to be, and believe their work truly matters. In turn, they help direct the rest of the company so...
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