Ad campaign

If you haven’t already heard the buzz about the new Johnson & Johnson ad campaign, you will. And after May 10, it will find its way to a page or screen near you. Thirty million bucks buys a lot of exposure. What caught our attention is the emotive premise of the campaign, which is called “For All You Love.” With a name like that, you can guess it’s going straight for your heartstrings. The teaser image on the J&J home page suggests we’ll see lots of loving parents applying Band-Aids® and baby soap. This is not just because the company wants to play off how much we love our kids. It’s...