Topics

Strategy

Strategy for the Strategy

May 16, 2016 —

Strategy for the Strategy

Strategy from a strategist. When I started my career, I had some mentors who warned me that my world was going to be different from theirs. The main change was that due to downsizing, client companies no longer had people on staff to manage creative agencies. Instead of working with people who knew communications and branding, I would be working directly with vice presidents of marketing or human resources who had only vague ideas about how they work. That was good advice. But it missed an even bigger change. My mentors believed the clients would have a strategy, and it would be my job to...
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Bridging the Gap Between Your Startup Pitch and VC Funding

May 1, 2016 —

Bridging the Gap Between Your Startup Pitch and VC Funding

We know its not easy to put together your startup pitch deck as you shop around to the hottest VCs. You’ve got the most amazing idea ever. You’ve brought together a dream team to develop the app, service, or product that’s going to take over the world and be the next unicorn. Now there’s just that small matter of getting your value proposition, technology, growth projections, and your life’s work into the dreaded startup pitch to present to VCs. On your side of the table are people who understand technology – the masters of bits and bytes. On the other side of...
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Fast Forward Your Startup: Agile Strategy for High-Growth Companies

April 21, 2016 —

Fast Forward Your Startup: Agile Strategy for High-Growth Companies

A new approach for supporting high-growth companies We work and compete in a fast-moving world, driven by an accelerating pace of technological and social change. The markets we compete in shift quickly, competition intensifies, and expectations rise. Flux is the new normal. This increases the pressure on high-growth companies and brands to evolve and implement strategies in shorter and shorter time frames. As a brand strategy firm, we discovered that many of our high-growth companies, especially those operating in crowded, in-flux categories, needed a much more agile approach to addressing...
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San Francisco Branding Agency, Shares CEO Perspective on the Industry

August 3, 2017 —

San Francisco Branding Agency, Shares CEO Perspective on the Industry

San Francisco branding agency shares POV As co-founder and CEO of Emotive Brand, a San Francisco branding agency, Bella is committed to the Agency promise of helping to transform brands and making the greatest impact possible through our work. Bella works to maintain the highest standard of client services and delivers strategic solutions that meaningfully connect brands with people. We sat down with Bella to get the latest on what’s happening at Emotive Brand and her perspectives on brand strategy globally. In the following, she gives her insight on daily challenges, high-paced growth, and...
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Good Leadership Character Leads to Good Brand Character

June 12, 2017 —

Good Leadership Character Leads to Good Brand Character

Tough time call for strong leaders As recognition sets in that the COVID-19 crisis will not be short-lived, companies must respond appropriately by communicating in ways that are empathetic and relevant, contextually aware, human and sensitive. Leaders, brand stewards, and their teams must be extremely focused, keep up with the new normal of uncertainty, and have the ability to rapidly re-evaluate what their company stands for, how it communicates, and why this matters now more than ever. Leadership Character An excellent post at IMD.org speaks to two attributes that the writers, Professors...
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