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Design


Putting Emotion in Motion Graphics: An Interview with Keyoni Scott

Putting Emotion in Motion Graphics: An Interview with Keyoni Scott

As a Junior Designer at Emotive Brand, Keyoni Scott comes to EB having just graduated from Arizona State University. One part motion graphics enthusiast, one part film buff, Keyoni sat down with us to discuss his approach to design and what he’s hoping to get out of his first job in “the real world.” First off, welcome! We’re super excited to have you on our team. Can you tell us a little about your background? I just graduated from Arizona State University with a major in graphic design and a minor in film media and production. The funny thing is, everyone told me that was a weird...
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Can You Be a Design Intern for Just One Day? Stella Raab Just Did: Read Her Interview

Can You Be a Design Intern for Just One Day? Stella Raab Just Did: Read Her Interview

Design Intern for a Day Intern for a day? Why just a day? We had the same question and more. Read what Stella Raab, a talented, young designer from Berlin who interned for us (for yes, a day), had to say. So, why just one day? Don’t you want to spend more time with us? I’m a student in Berlin and there’s this weird gap between classes and my official internship that starts in September. I had one month to kill. I thought, “What would be a funny way to spend it?” I’ve never been to San Francisco before. I wanted to get experience in a new city, but it seemed absurd to do a one-month...
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How Client-Side Experience Informs Agency-Side Strategy: Interview with Emotive Brand Creative Director

How Client-Side Experience Informs Agency-Side Strategy: Interview with Emotive Brand Creative Director

Interview with Skott Bennett, Creative Director As Creative Director of Emotive Brand, Skott puts his client-side experience to work. An expert at creating meaningful solutions that meet the unique needs of both our customers and clients, Skott offers thoughts on how his years inside companies much like many of our clients inform his work agency-side today. What drew you to agency work? I always tried to bring an agency approach to my client-side experiences. And where I found this approach really worked was with brand-related projects. Identifying and defining the true purpose behind an...
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Going Global for Inspiration: Unfamiliar Spaces Yield a Fresh Design Perspective

Going Global for Inspiration: Unfamiliar Spaces Yield a Fresh Design Perspective

A Design Perspective on Finding New Inspiration As a designer working at a fast-paced agency, it’s easy to feel tethered to the computer. It’s easy to get stuck in the same patterns of designing, looking at the same sources of inspiration, and working from the same perspective each time. But what many people forget about is the value of altering your surroundings – seeing something new, changing your pace, looking elsewhere for inspiration, or just widening your lens of seeing. Being truly creative, inspired, and innovative – as the top designers, business leaders, and brands today need to...
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Minimalism: Not a Passing Trend

Minimalism: Not a Passing Trend

Trendy Business Design can be a trendy business. It’s easy to fall into the trap of following what others deem exciting – moving with the grain rather than against it. However, there’s a problem with trendy design: it gets old. Recently, there has been a resurgence of simple geometric forms in branding: simple color blocks of type in packaging, white book covers, and clear lines. And it may seem like this minimalist way of designing is a new-ish trend, popularized via Behance or famous design blogs, when it actually is just a reach back into a real movement etched in art history books. So...
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Creativity: The New Competitive Advantage for Businesses Today

Creativity: The New Competitive Advantage for Businesses Today

The Rising Demand for Creativity at Top Businesses Today Over the last couple of years, top companies have shifted their mindset about creativity and its value. It’s now clear that creativity drives business success today, and brands who want to stay ahead, foster innovation, and stand out in a competitive marketplace need creativity to fuel their business forward. As a result, creative people are more in demand than ever before. However, what it means to be creative is hard to define. It’s a wide spectrum. People stay creative and approach creativity in unique ways. And being consistently...
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Our Favorite California Design Icons: Surround and Inspire

Our Favorite California Design Icons: Surround and Inspire

Oakland, Our Home This week, after the most tragic and horrific fire in Oakland – our home – has ever seen, we’ve been thinking a lot about our love for the spots, spaces, and places that surround us. This past weekend’s fire took the lives of some of Oakland’s most creative talent. People who, just like us, were inspired every day by the buildings, museums, and breathtaking views that surround us. California Design Icons Everyone who lives in California knows that Californians love California. And everyone who lives in the Bay Area knows that Bay Area people really love the Bay Area. And we...
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2016 Design Trends

2016 Design Trends

2016 Design Trends: Observations and Thoughts “As long as the work is appropriate, distinctive, and (ideally) emotive, you won’t go far wrong. Trends come and go, again and again. If you try to avoid what’s popular today, you’ll probably find yourself creating something that was popular ten or twenty years ago. Stick to the brief, and only show your best ideas to the client.” – David Airey, Graphic Designer Aware and Informed Disclaimer: As designers, we take trends seriously. Not to follow, but to ensure we are acutely aware of the trends that are shaping the world we live and design in....
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How Creative Design Brings Strategy to Life for Businesses

How Creative Design Brings Strategy to Life for Businesses

Embarking on a brand strategy project is an investment. We know it takes dedication, time, resources, planning, and a collaborative, open mindset. And in order to get true value from a strategy project, businesses have to be able to clearly explain the strategy, its meaning, and its value to people across their organization. This is where the power of creative design comes into play. Powerful Strategy Isn’t Just a Deck A strategy that simply sits in a presentation deck with a small group of people holds no real value for your business – no matter how smart the strategy is. It needs to come...
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