Topics

workplace behavior

Are the “Best Places to Work” Really the Best?

March 6, 2018 —

Are the “Best Places to Work” Really the Best?

The Clout of the “Best Places to Work” List Companies like Fortune and Glassdoor have been dedicated to naming and honoring the ‘Best Places to Work’ for more than 10 years. And these awards have gained more and more clout with time. Much like colleges treasure their rankings, workplaces hold these awards like badges of honor. The ‘Best Places to Work’ emblem is hung from work walls, integrated into recruiting and new hire materials, pushed on social media, and celebrated by the press, employees, and company executives alike. Our work building employer brands with companies...
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Workplace Behavior Helps Brands Compete

February 24, 2016 —

Workplace Behavior Helps Brands Compete

Brand strategy that is not activated meaningfully within an organization can fall flat. The best way to ensure employees know how to bring a new brand strategy to life and live its brand promise is to develop a strategy for addresing workplace behavior. When we set out to build our methodology for brand strategy, we had two bold objectives in mind: 1. Reduce the emotional distance between people and brands, to make lives more meaningful, and brands more successful. 2. Go beyond simply stating a meaningful ambition for brands, by showing the executive team, the management, and every employee...
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Six Steps to Improving Brand Behavior

October 12, 2016 —

Six Steps to Improving Brand Behavior

On Your Best Brand Behavior Whether it’s B2B or B2C, brands need to be on their best behavior at all times. There’s nowhere to hide in this digital world when a brand misbehaves. A poor customer service experience, an offensive remark from a CEO, a bad workplace reputation, a lack of transparency, or lies, are types of brand behavior that create a lasting (and widespread) impression. When business suffers, often, a business can trace it back to a misstep in the brand’s behavior. And though it’s easy to revamp the website or roll-out workplace training as a quick fix, the real challenge...
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Brand Behavior Matters for Transforming your Business

May 2, 2017 —

Brand Behavior Matters for Transforming your Business

To Transform Your Brand, Transform Your Brand Behavior In the end, brand behavior is what drives results. No matter how smart and inspired your brand strategy may be, it’s just strategy. And oftentimes, it’s just not enough. In fact, we’ve seen many brand strategies fall short because they failed to move beyond brand identity and communications, and didn’t provide the guidelines, tools, and processes needed to actually bring the brand’s defining attributes to life through meaningful behavior and action. Brand behavior is all about how your brand reaches out to people and how they respond...
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Top Brand Strategy Firm Shares Thoughts on Brand Purpose

April 22, 2017 —

Top Brand Strategy Firm Shares Thoughts on Brand Purpose

A brand strategy firm perspective There’s been a lot of buzz lately around brand purpose – a concept that San Francisco’s Brand Strategy Firm, Emotive Brand has championed from our very beginning. Unfortunately, with buzz, comes confusion. It’s easy to get lost in the vernacular and repetitions and lose the answers to the key questions at hand. Tracy Lloyd, founding partner and Chief Strategy Officer of Emotive Brand, offers some clarity, opinions, and answers to questions surrounding the concept of purpose-led brands. 1. What does it mean to be a purpose-led brand? A purpose-led brand...
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