visual identity Archives

July 12, 2018 — Saja Chodosh

How Will Your Brand Be Remembered? Choosing the Right Logo

Find Your Mark As a brand strategy and design agency, we develop logos for myriad of businesses. Creating the right mark for our clients requires hard work – deep explorations of design territories, continual returns to the creative brief, and iterations upon iterations on typography, color, graphic language, etc. A huge volume of work to get to that one logo our clients love. Finding the right logo is also hard work for our clients. A logo is an important and meaningful touchpoint for the people you need to connect, engage, and build loyalty with for years to come. The process forces you as...

June 25, 2017 — Paulina McFarland

Changing Your Logo: What Works?

A Logo Redesign and A Flood of Reactions The introduction of a logo redesign is controversial. Look back to some of the most talked about rebrands of the past years. When Instagram released it’s new logo, everyone had an opinion. Similarly, Uber’s new brand identity created endless buzz, attention, and debate. When Tropicana abandoned their old, trusted look, sales plunged 20% in one month. Sometimes, it seems like a lose-lose situation. Consider one of the most recent, buzzing rebrands in the news: MasterCard. On one hand, MasterCard’s new logo has been commended for keeping a low profile....

June 29, 2016 — Tracy Lloyd

Brand Guidelines: An Interview with Emotive Brand Senior Designer

The Importance of Brand Guidelines Emotive Brand hinges itself on the ability to transform businesses through brand strategy and strategically informed design. Miguel, a senior designer in the studio, works to bring brands to life by creating clear, inspired, and emotive brand identities. In this interview, Miguel discusses a process of branding that is often overlooked: building brand guidelines. Read to learn more about the importance of having a roadmap for your brand and how it should be used to create maximum impact. Why might businesses overlook the importance of brand guidelines? They...

May 3, 2016 — Tracy Lloyd

Launching a Global Re-Brand: Interview with Brand Strategy Firm, Emotive Brand

As an Account Strategist at Emotive Brand, Sarah plays a pivotal role in helping us transform global brands in to more empathetic, purpose-led, and meaningful companies. Her ability to connect the worlds of writing, research, strategy, and design make her the perfect point person for tackling the nuances and challenges of bringing a new brand strategy to life. In this post, Sarah shares her thoughts on why a global brand rollout can be tricky, gives guidelines on how to tackle obstacles that might arise, and execute a successful maximum-impact launch. A global re-brand is a large...

February 4, 2016 — Tracy Lloyd

Uber Rational: A New Brand

Yesterday, Uber launched a new brand identity, and it has sparked a lot of media attention. It’s amazing that an app icon update and a new website can create so much buzz, attention, and debate, but it got us thinking: What’s the real impact of changing an already established brand identity? We believe brands need to consider both rational and emotional needs when embarking on telling their story. Uber’s new identity focuses on telling a rational story about what they do. But it lacks the emotional impact of why they do it and why consumers flock to it. ‘Why’ is critical because...

Topics

visual identity

How Will Your Brand Be Remembered? Choosing the Right Logo

Changing Your Logo: What Works?

Brand Guidelines: An Interview with Emotive Brand Senior Designer

Launching a Global Re-Brand: Interview with Brand Strategy Firm, Emotive Brand

Uber Rational: A New Brand