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Leading a Digital Transformation: The Requirements of Today

February 1, 2017 —

Leading a Digital Transformation: The Requirements of Today

The Strength of Digital Today Across the globe, digital innovations are disrupting industries at lightning speed. And brands who want to be positioned to thrive, need to move fast enough to stay ahead. As a result, businesses leading digital transformations today are digitally innovating, digitally connecting, and digitally disrupting at record paces. Moving Digital Forward Accelerating into the future at this speed and competing in a landscape where every touchpoint is interconnected is hard work. Many CEOs are under a lot of pressure to locate and install the right technology as fast as...
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The Secret to Thriving Business

June 14, 2022 —

The Secret to Thriving Business

Purpose-Led Business, Now the Expectation Surviving – let alone thriving – in today’s uncertain economy is hard. Successful companies share one unifying factor: they are purpose-led companies. Purpose is the driving force of thriving business today, a key mobilizer for employees, and the key attribute for well-built and sustainable organizational cultures that can grow, thrive, and shift with the times. Research shows that people are demanding and craving more from the businesses, brands, and companies they work and buy from, and leading with purpose is not a bonus but an...
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CSR and Purpose-Driven Brands Go Hand in Hand

March 26, 2015 —

CSR and Purpose-Driven Brands Go Hand in Hand

CSR and purpose go hand in hand.  We are always moved when companies make a profound effort to identify and then act on a social issue. Especially very large companies. We know how hard it can be. It’s not always obvious how to identify an issue that matters to your brand, and then do the hard work to identify the brand with solutions that matter to people. Making a CSR part of the brand’s core purpose takes commitment from the top. It takes time and it takes money. But it can have a huge pay-off when handled with authentic, sincere, and meaningful programs that are appropriate for the...
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