Topics

technology


AI and Machine Learning: A Future Forward for Brands?

AI and Machine Learning: A Future Forward for Brands?

The Future, It’s Here: AI and Machine Learning It’s easy to think of an AI-led world as a thing of the future – that movie-like image where robots run hotels, TV ads know your name, and data is more valuable than the gold people ran to California for decades ago. Yes, the future is blurry, exciting, full of fear, and countless unknowns. Yes, it is changing every day – and fast. But the future is happening, now. In fact, AI is already integrated into the way each of us experience brands every day – even if we don’t know it. You wake up in the morning and ask Alexa what the weather is. You...
Read more >

New Opportunities for Insurance Brands Today: Disruption Plus Meaning

New Opportunities for Insurance Brands Today: Disruption Plus Meaning

The Force of Digital for Insurance Brands Today According to Network World, we touch our phones an average of 2,617 times a day. There is no underestimating the role of digital today. And with the proliferation of technology, consumers have come to expect a better insurance experience – one that is more meaningful, consistent, and trustworthy. Right now, trust is low and insurers are struggling to move away from the “unfair,” “horrible,” and “outdated” reputation that surrounds most providers today. This means not only embracing new, innovative tech, but using digital to power...
Read more >

The Future of SEO Is Voice Search

The Future of SEO Is Voice Search

Between Siri, Alexa, Cortana, and Google Assistant, voice technology is quickly becoming a daily part of the modern landscape. Beyond creating grocery lists or sending texts, voice search is how many people are now discovering and connecting with brands. To remain relevant — and searchable — brands need to begin thinking about how to include voice search into their overall strategy. After all, whether someone is using their thumbs or their voice, don’t you want to be found? Voice Search Breaks the Rules of SEO Sometimes, the most advanced technology takes us right back to where we started....
Read more >

Why the Best Brands Act Like Tech Companies

Why the Best Brands Act Like Tech Companies

Everyone’s in Tech Today, it’s not a question of tech vs. non-tech. At the end of the day, every company is a technology company.  This means it’s time to throw away preconceived notions about what tech companies are, what they do, or where they do it. Technology companies don’t only thrive in Silicon Valley. Technology companies aren’t all as big as Google. In fact, you don’t even need to sell technology to be a technology company. It’s not always about the product. It’s about how you do business, how you compete, and how you offer the most meaningful value to customers. It’s about...
Read more >

The Value of a Sales-Led Brand Strategy For High-Growth Companies

The Value of a Sales-Led Brand Strategy For High-Growth Companies

A Sales Perspective Tracy Lloyd, founding partner and Chief Strategy Officer of Emotive Brand, shares how her sales background informs her work today, and offers insights on the true value of bringing sales to the strategy table. Tell us about your sales background. I have an interesting background that has led me to the agency world, and on to brand strategy. Initially, I got my start in non-profit fundraising and development. A start-up CEO bought an expensive table from me to attend a gala event I was hosting. Throughout the sales process of getting that deal done, he said to me that I...
Read more >