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sustainable brands


Redefining What It Means to Be a Sustainable Brand in 2018

Redefining What It Means to Be a Sustainable Brand in 2018

An Interesting Time for Sustainability We’ve reached an important pivot in sustainability – one that puts a bit more pressure on businesses and brands to step up and fuel change. As the world sees the negative effects of climate change, water scarcity, species extinction, etc. play out in real time, brands have the opportunity to play a huge role in actively championing better policies, transforming markets, and changing consumer behavior at scale. And many are stepping up to the plate. For example, over 1,200 companies are now calling for a price on carbon, and many, including Unilever, are...
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Why Your Brand Needs to Be a Sustainable Brand

Why Your Brand Needs to Be a Sustainable Brand

Being a Sustainable Brand Is Now An Expectation What does it mean to be a sustainable brand? Sustainability measures have become table stakes for Fortune 500 companies. People now expect every reputable business to have a sustainability department and as a result, some level of corporate sustainability reporting is the norm. More and more companies are becoming B Corp because they believe in the inherent value of using business to solve social and environmental problems. A shift is underway to make sustainable business something every department needs to get behind. But Where’s The Brand?...
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