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sustainability

Socializing Sustainability

April 7, 2013 —

Socializing Sustainability

We hear a lot that companies are struggling with creating the right strategies for socializing sustainability and to get employees even engaged in sustainability. One of the most common complaints is, “They won’t even read our sustainability report!” No, really? Expecting employees to read a sustainability report is like expecting them to read patent applications. No one does that unless they have to, because patent applications are written by lawyers for other lawyers. It’s the same with most sustainability reports: they’re written by sustainability geeks for other sustainability geeks....
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Merchandize Your Corporate Sustainability Report

April 3, 2013 —

Merchandize Your Corporate Sustainability Report

When all is said and done, how many people will read your entire corporate sustainability report (CSR), from beginning to end? Chances are that only a few eager readers will read the whole report. Since many of your stakeholders may not delve enthusiastically into the technical details, it may take some additional effort and a bit of creativity to reach them with your company’s main messages about sustainability strategy, philosophies and achievements. While the quality of the full report is top priority, it is important to consider your options to extend the reach of your report through...
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Turning Strong CSR Stories Into New Meaning For Your Employees

February 21, 2012 —

Turning Strong CSR Stories Into New Meaning For Your Employees

Building meaningful CSR stories A strong CSR report provides an excellent starting point for your brand to achieve a meaningful position in the hearts and minds of your employees. There is even greater value when those reports lead with strong CSR stories. That’s because, according to a recent Forbes report, CSR and employee engagement work hand in hand: Hewitt & Associations found that, “the more a company actively pursues worthy environmental and social efforts, the more engaged its employees are”. The Society for Human Resources Management found that for companies...
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