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startup brand strategy

Brand Strategy for Turbulent Times

April 14, 2020 —

Brand Strategy for Turbulent Times

Business is in Flux Brand strategy matters now more than ever. COVID-19 is a health crisis first, but also, an economic one. Many businesses that we work with are feeling uneasy about the current economic situation and the long-term effects of COVID-19 on business. Financial markets are no doubt showing extreme symptoms. There is an unignorable sense of shutdown and although the world has faced other economic crises before, this time is different. Business leaders, VC funders, investors, consumers, and employees are unsure how long this will last and to what extent they must shift...
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Your Startup’s Growth Strategy Starts with Brand Strategy

September 28, 2017 —

Your Startup’s Growth Strategy Starts with Brand Strategy

You’re running a startup. When should you invest in brand strategy? Put another way, when do you need to grow? When do you need to acquire new customers, build your culture and recruit the right people? For a startup whose primary job is growth, brand strategy can be a critical tool. So the answer to the question about when you need brand strategy is: Not at the very beginning, but probably earlier than you think. We recently branded a stealth-mode software startup whose CEO is a highly successful serial entrepreneur. He has worked with Emotive Brand several times. This time, he brought us...
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Why a Startup Should Invest in the Brand Quickly

May 24, 2015 —

Why a Startup Should Invest in the Brand Quickly

Why we believe founders need to rethink their investment in their startup brand There’s the startup rush. That undeniable startup rush. That adrenaline flow that starts the moment you have an idea worth sharing. An idea that you’re willing to ask perfect strangers to fund. It’s a rush when someone says yes, and another rush when that first check shows up. The one that rents the homely first office and gets you going. After that it gets harder. The technology component of the idea might be easy for you. After all, it’s what you were trained to do. But for many startup founders, the hard part...
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Entrepreneurs — Why You Need This Advice for Your Next VC Pitch

March 22, 2017 —

Entrepreneurs — Why You Need This Advice for Your Next VC Pitch

The Entrepreneur Pitch Every day, in offices up and down Sand Hill Road, founders meet with venture capitalists to make their pitch. For entrepreneurs, these aren’t mere meetings. They are defining moments, perhaps life-changing ones. Only the truly clueless would be unprepared for meetings of this magnitude. Rock-solid business plan? Check. Technology road map? Check. Go-to-market strategy? Market analyses? Financial projections? Check. Check. Check. And yet…despite all that exhaustive effort, many entrepreneurs are not truly ready for what might one of the most important meetings of their...
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Differentiate Your Product With A “Why” vs. “What” Approach

March 31, 2016 —

Differentiate Your Product With A “Why” vs. “What” Approach

Are you looking for strategies to differentiate your product? There is one key shift you can make to change the way people think, feel, and talk about it. It’s only natural for you and your team to focus on the “what” of your business. After all, it’s your responsibility to ensure that your product is in the app store, on the shelves, online, and on the minds of consumers. You built the product. And you live your product every day. You know it inside out. You know exactly how it works. You know all the ways that your product is better than the others. The only trouble is...
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