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reporting

Sustainability Reporting Trends

June 10, 2016 —

Sustainability Reporting Trends

Keeping on top of sustainability reporting trends is not easy. The field of corporate sustainability reporting is maturing and evolving, making it important to keep up with the changing standards and expectations long after you complete this lesson in Sustainability 101. As you get more experience in this discipline, continue to watch what the leaders do. Keep up with issues on the horizon through the conversations on blogs, Twitter and LinkedIn. And, attend conferences to hear from the experts when you can. At Emotive Brand, we strive to keep our finger on the pulse of the industry in order...
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Sustainability Reporting: Preparing Your Organization

June 3, 2016 —

Sustainability Reporting: Preparing Your Organization

Preparing for sustainability reporting Our advice before starting sustainability reporting, is to prepare your organization before you do anything else. First things first. Before setting pen to paper or fingers to keyboard to write outlines or strategies or any text at all, there are a few important steps that will help build the foundation for a quality corporate sustainability report (CSR). Most people won’t see the report’s foundation. But, just because you can’t see it, doesn’t make it any less important. Any builder (or homeowner with a leaky basement) will tell you how critical it is...
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Numbers Don’t Lie

December 9, 2013 —

Numbers Don’t Lie

Ask any writer or reporter who deals with the real world, and they will tell you that language is not the thing that quickens their hearts. It’s numbers. In a world that’s awash in words, subjectivity, and spin, hard data is the ladder back to dry land. A few revealing numbers can instantly provide a clear context for everything around them, enabling us to understand things better, faster, and more usefully. For example, a lot of people thought it was crazy for Angelina Jolie to get a double mastectomy to prevent cancer. (You can find her announcement here.) But once you get a few relevant...
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Merchandize Your Corporate Sustainability Report

April 3, 2013 —

Merchandize Your Corporate Sustainability Report

When all is said and done, how many people will read your entire corporate sustainability report (CSR), from beginning to end? Chances are that only a few eager readers will read the whole report. Since many of your stakeholders may not delve enthusiastically into the technical details, it may take some additional effort and a bit of creativity to reach them with your company’s main messages about sustainability strategy, philosophies and achievements. While the quality of the full report is top priority, it is important to consider your options to extend the reach of your report through...
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