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recruitment


What Makes People Want to Work (or Not) for Your Brand?

What Makes People Want to Work (or Not) for Your Brand?

Every brand faces two employee challenges: Recruiting the best people Engaging their employees Brands that have no clearly stated brand promise and no hint of a noble ambition lack the magnetic power to attract and engage people. Brands that register “neutral” (or worse) on the feelings dial lack the energy to motivate, align and inspire people. So, how do you bring magnetic energy to your brand’s recruitment and employee engagement activities? Before you start thinking of posters, campaigns, incentives, websites, films, activities and all the other expected tools, consider...
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