purpose-led brand strategy

Professional Services Brands When it comes down to it, strategies to ensure credibility, expertise or commitment don’t make a professional service firm to stand out. We expect law firms, management consultancies, and professional services brands to be credible, to have expertise, and to be committed; they shouldn’t need to be reminded of these attributes, and this type of positioning holds no sway in an already overcrowded, homogenous group of competitors. Many professional services firms “brand” themselves around ideas of client-centricity and attentiveness. For us, this simply isn’t...