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Planning


Mistakes to Avoid When Activating Strategy

Mistakes to Avoid When Activating Strategy

Activating strategy is an integral part of moving your brand and business forward. Your brand strategy is a road map for success that positions your business for the future. It’s the set of tools meant to bring your brand to life and move your business forward. Activating strategy means you need a strong go-to-market plan in the hands of a motivated, aligned marketing team to steer how the brand looks, behaves, and speaks – inside and outside your business walls. Strategy is Set. So, What’s next?  The value of a strong strategy can’t be fully realized until the strategy comes into real life...
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The Role of Planning, An Interview with Emotive Brand’s Strategy Director

As Director of Strategy at Emotive Brand, Taylor works at the intersection of analytical rigor and creative inspiration. An account planner with a background in both research and creative strategy development, his work helps leaders and organizations discover and embrace positive change. In this post, he offers his thoughts on the significant role of planning when it comes to creating a meaningful brand strategy. What’s your best definition of planning? I spoke with a guy at NASCAR and when I asked him what he did he said: “I make the car go faster.” Simple as that. I would argue that...
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