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meaningful work

Checking In: One Month of Strategic Writing at Emotive Brand

August 28, 2017 —

Checking In: One Month of Strategic Writing at Emotive Brand

Chris Ames has now officially been with Emotive Brand for one month – who knew he’d make it this long?– and as a new writer in the branding world, we wanted to see what he’s learned thus far. In this post, Chris talks about the importance of strategic writing and shares some advice that he’d give to other young creatives looking to break through in marketing and branding. What has been your biggest surprise so far? The sheer amount of strategy, planning, and forethought that takes place before even a single external word is written has been impressive and humbling. As a writer, I tend to...
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A Brand Strategy that Focuses on “Truths”

February 24, 2015 —

A Brand Strategy that Focuses on “Truths”

In our latest white paper we list five fundamental principles that drive our efforts to help your brand thrive in the 21st century. Here, we explore one of our drivers: “truth, authenticity, and credibility.”Here’s an explanatory extract from the white paper: “Emotive brand strategies are built out of what is already true about your brand. As such, the new purpose and behaviors we propose are authentic to what your brand is, and are welcomed by customers and employees as credible offerings from your brand.” But exactly what “truth” are we seeking?...
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Meaningful Leaders Resolution #1 for 2015

December 17, 2014 —

Meaningful Leaders Resolution #1 for 2015

Lead by proudly, confidently and passionately proclaiming a new destination for your customers, your employees and your business. Going beyond profit, declare your intention to do well by doing good. Give everyone the answer to their burning question, “Why?”. Why does your business exist? Why is that good? Why does that matter? Interested in learning more about how to create your Purpose Beyond...
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Brand Truths That Focuses on What’s Truly Meaningful

August 11, 2014 —

Brand Truths That Focuses on What’s Truly Meaningful

Brand Truths In our latest white paper we list five fundamental principles that drive our efforts to help your brand thrive in the 21st century. Here, we explore one of our drivers: “truth, authenticity, and credibility.” This is what we refer to as brand truths. Here’s an explanatory extract from the white paper: “Emotive brand strategies are built out of what is already true about your brand. As such, the new purpose and behaviors we propose are authentic to what your brand is, and are welcomed by customers and employees as credible offerings from your brand.”...
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Brand Promise: The What, Why, and How of Great Brand Strategy

June 9, 2014 —

Brand Promise: The What, Why, and How of Great Brand Strategy

There’s a lot of talk about the concept of brand promise. But, what is a brand promise? Why does my business need one? How would it make my business stronger? How does it relate to my brand strategy? Here we explore the answers to these pressing questions. What is a brand promise? And perhaps more important, what kind of a brand promise does your business need in today’s world? A brand is a promised delivered. A contemporary brand promise articulates an idea that goes beyond the rational benefits that worked in the past, and extols a higher-order emotional reward. A brand promise is...
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