market share

Creating Market Share Market share is an essential goal for most businesses. Greater share leads to a stronger and more vibrant business. It fuels growth, stimulates innovation, and increases ROI. But is your business having a hard time moving the needle? It’s no wonder. After all, it’s tough out there. Your industry is becoming increasingly commoditized. Pervasive competitors are quickly copying and mimicking your innovations. At the same time, people who have been shook up by the financial crisis, and who increasingly seek values as much as value, are thinking more about what they buy, and...