Topics

know your audience


Cultivating Empathy: Essential in Uncertain Times

Cultivating Empathy: Essential in Uncertain Times

Empathy in Uncertain Times These days, everything feels unsettled. We’ve watched travel discontinue, lively offices expeditiously shift to remote work, restaurants and small businesses shut their doors, cities still and quiet, as the landscape of our global economy shifts on a daily basis. Recognition that this COVID-19 state of living, working, and doing business will not be ephemeral is settling in. We’re seeing first hand as our clients are forced to quickly adapt—make swift decisions, innovate new solutions, and reimagine the way they’ve always done business. It’s clear that the weight...
Read more >

Enduring Brand Lessons from the Worlds of Retail, Restaurants, and Other First Jobs

Enduring Brand Lessons from the Worlds of Retail, Restaurants, and Other First Jobs

Is there anything as formative as our first jobs? It’s a magical time when the newfound autonomy of getting a paycheck is immediately countered by an ugly truth: making money is hard work. For many of us, first jobs start in the worlds of retail, restaurants, and other seemingly unglamorous customer service gigs. There are, by definition, entry-level positions, but don’t let that fool you. Any job that puts you in front of people — people with highly-specific desires, big expectations, and virtually no patience — requires a herculean amount of smarts and emotional intelligence. There is a...
Read more >