how to guide for brand strategy

The decision to develop a brand strategy or refresh your brand strategy will be typically driven by a specific need. Either you are just starting out and need to establish your brand, or you’ve found that your current brand strategy is holding your business back. Regardless, it’s critical to ensure your new brand strategy takes your business where you need it to be. Experience shows us that many brand strategies fail because they are inwardly focused. They are myopic in that they lead with product features and benefits and the business’s explicit needs to create growth and increase...