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high-growth


The Value of Investing in Your Brand to Drive Long-Term Growth


The Value of Investing in Your Brand to Drive Long-Term Growth


Attention Span Is Dead, Long Live Attention Span For years, we’ve been told that our attention spans are shrinking. There is so much information, so many channels and devices vying for our attention, that we couldn’t possibly focus on anything for too long. Combine that with economic pressures, shareholder expectations, and the race to keep up in the digital age, and you get something called short-termism. Fueled by our fixation on metrics, short-termism is a concentration on quick wins to move the needle. It posits an immediate, attention-grabbing impact over strategically driven,...
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Brand Growth in a Saturated, Competitive Market: Yes, It’s Possible

Brand Growth in a Saturated, Competitive Market: Yes, It’s Possible

Brand Growth Despite Growing Competition Brands saturate our world. They are all looking to innovate faster, compete harder, and disrupt bigger. Why? Competition is tough – from both emerging and established brands. This forces companies to always be on their toes. But competition isn’t always a bad thing. Competition is what gives brands the motivation to do better and be better. If your market is crowded, it doesn’t mean your employees must work 18-hour days or that you have to outspend on advertising. Instead, what you really need to do is work smarter. Here are some ways you can grow...
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Is an Agile Strategy the Right Approach for Brand Strategy?

Is an Agile Strategy the Right Approach for Brand Strategy?

Dynamic Times Require Agile Strategy We have seen a a large rise of requests for our proprietary agile strategy methodology for brand strategy. More than ever, sudden market changes, disruptive business models, rapid-paced technology, and ever-evolving competition demand agility. As customers change, new competition enters and new categories emerge, so businesses must be able to flex and adapt with the times. Without Agility, Less Impact Agility is becoming more and more of an expectation. And being agile doesn’t mean being hasty or impulsive. In fact, it’s the opposite. Agile strategy...
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Your Startup’s Growth Strategy Starts with Brand Strategy

Your Startup’s Growth Strategy Starts with Brand Strategy

You’re running a startup. When should you invest in brand strategy? Put another way, when do you need to grow? When do you need to acquire new customers, build your culture and recruit the right people? For a startup whose primary job is growth, brand strategy can be a critical tool. So the answer to the question about when you need brand strategy is: Not at the very beginning, but probably earlier than you think. We recently branded a stealth-mode software startup whose CEO is a highly successful serial entrepreneur. He has worked with Emotive Brand several times. This time, he brought us...
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Consider This Before Developing Your Go-To-Market Strategy

Consider This Before Developing Your Go-To-Market Strategy

Preparing to Develop Go-To-Market Strategy Developing a strong go-to-market strategy (GTM) is hard to get right – especially for any startup in high-growth mode. The right GTM requires bringing together all of the strategic assets that address your business and growth strategy: sales, marketing, product, channel, brand, and vision. The benefits of developing this kind of strategy are huge, but a lot of pieces have to come together in order to properly prepare and ready your organization for investing in it. Bringing in experts to help create a GTM strategy brings both a strategic and a...
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