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employer brand strategy


Can Your Brand Tell An Employer Brand Story Like This?

Can Your Brand Tell An Employer Brand Story Like This?

We’re willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair. We’ll also go as far as to bet that a majority of those well-seated C-suiters would have a hard time telling an employer brand story as compelling and meaningful as Herman Miller’s. As they say in their videos, Herman Miller is more a company you work with, than one you work for. You may say, we just don’t have such a great story to tell. And we would say, “You don’t? Really?” We think you probably do more good than you’re aware of, because...
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Top B2B Business Problems We are Asked to Solve

Top B2B Business Problems We are Asked to Solve

When you’re a brand strategy firm with a B2B technology focus, there’s no better place to be than the heart of the San Francisco Bay Area. Silicon Valley has extended everywhere the bay waters touch the shore, so our location on the Oakland waterfront puts Emotive Brand at the epicenter of the action. Living and working in the middle of this incomparable start-up mecca, we’re surrounded by some of the greatest technology companies ever built, with leading VCs and amazing entrepreneurs as friends and neighbors. For many years, we’ve used brand strategy to solve business problems. Since we...
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