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emotions


Why Purpose-Led Brands Drive Business Results

Why Purpose-Led Brands Drive Business Results

At Emotive Brand, we believe that the root of many business problems is the gap between what the business requires (results) and what people desire (meaning). So when your brand matters to people, they are more likely to do what your brand needs them to do. Operating as a purpose-led brand, business issues become less of an issue because meaning drives results. Emotive Branding: A Bridge Through emotive branding, you build a bridge across that gap between results and meaning. And by better balancing the “give and take” of your relationships with people, they are more likely to be open to...
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New Emotions Invented By The Internet…And By Emotionally Meaningful Brands

New Emotions Invented By The Internet…And By Emotionally Meaningful Brands

As technology evolves, and touches on more of our lives, new and more complex emotions are being triggered. Pei Ying Lin studied Interaction Design at the Royal College of Art. As part of her project “Unspeakableness”, she took W. Gerrod Parrot’s graphic, “Emotions in Social Psychology” and identified new – and, as yet, unnamed – emotional states resulting from the experience of using the Internet. Have you ever experienced these unnamed feelings? Between surprise and anger – a sudden and irrational rage in response to reading a Twitter reply? Between torment and anxiety – a vague and...
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