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design process

Shedding Ego in The Branding Process

February 20, 2020 —

Shedding Ego in The Branding Process

As creatives, we believe deeply in our craft and put ourselves fully into what we make. Our humor, our creativity, our problem-solving gets baked into the product. So, when work is rejected, it can feel like you’re being rejected. Add tight deadlines and multiple projects to the mix, and emotions are even higher. The key to keeping a level head is all about leaving your ego at the door and keeping a healthy authorial distance between maker and product. This is a guide for designers of all skill levels, clients, strategists—anyone taking part in the design process. Assume Good If...
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Turn Your Instagram Into a Playground for Experimentation

July 16, 2019 —

Turn Your Instagram Into a Playground for Experimentation

Instagram is incredible. All in one app, you can feel jealous of other people’s lives, hungry for other people’s food, and intimidated by other people’s makeup routines. When it comes to brand strategy agencies and design studios, Instagram tends to be used for either sharing polished client work or photos of employee’s dogs (equally important). But more and more, we’re seeing studios break out from the norm and utilize the platform as a playground for design experimentation. Turning the web into their own personal focus group, agencies are sharing weird sketches, creative side projects, and...
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The Design Process: Interview with Emotive Brand Senior Designer

July 25, 2016 —

The Design Process: Interview with Emotive Brand Senior Designer

The Design Process Matters At Emotive Brand, we work each day to bring brands to life through strategically informed design. And doing this requires a multi-step process. Wayne Tang, a senior designer in the studio, adds a rare balance of analytics and creativity to the design part of the process. With his background as a mechanical engineer, Wayne brings a logical focus to all projects, a honed systematic approach, and an ability to see the big and small picture to us help deliver the best design solutions for our clients. In this interview, he explains and discusses his design process at...
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