connecting the dotws

In a brilliant blog post, Tom Asacker posed a series of questions, the answers of which add up to two surprising results. http://www.acleareye.com/sandbox_wisdom/2014/03/theres-your-brand-strategy.html] “So ask yourself, what are we doing to motivate people, to feed their hungers and desires? Are we helping them achieve?
 Are we feeding their hungers to be recognized, to be liked and loved?
 Are we connecting them with like-minded people and empowering them to empower others?
 Are we providing a beautiful, pleasurable, and engaging experience?
 Are we providing a sense of control, full...