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client agency relationship


Looking for a Better Client-Agency Relationship? Look No Further

Looking for a Better Client-Agency Relationship? Look No Further

Sara Gaviser Leslie is a brand marketer, creative consultant, and former Emotive Brand employee. After years of thriving on the agency-side of the equation, she recently took an interim position at Course Hero to experience the client-side of things. If you’re looking to improve your client-agency relationship, here are her five tips to make sure every project is a success. *** The Client-Agency Relationship Until recently, I’ve never experienced a brand creative project from the client-side. I was always the consultant. But, recently, when I took an interim but full-time role with a client,...
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What Makes a Perfect Concept Statement?

What Makes a Perfect Concept Statement?

Over the course of a branding project, there are thousands of micro-decisions to make along the way. As much as possible, agencies try to establish a common way of seeing and evaluating work to minimize decision fatigue. In our case, we create an Emotional Impact and a Brand Idea. We start by identifying four emotions we want to evoke in our target audiences, and then craft a big idea that brings these emotions to life across business, brand, and culture. The thing is, as much as you try to establish frameworks and lenses and litmus tests, you can only ask a client to hold so much in their...
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A Designer’s Guide to a Successful First Presentation

A Designer’s Guide to a Successful First Presentation

Presentation Is Everything The Emotive Brand design team had the pleasure of attending First Round San Francisco, a one-day showcase of original client presentations showing initial design explorations for logo, identity, and branding projects. Twelve different design studios presented on a variety of client projects – everything from a global healthcare non-profit to a menstrual cup company. The crowd was filled with eager designers – some from design studios, others from tech companies, and some freelancers. We’ve gathered a few key takeaways – a checklist of sorts – to make sure all the...
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Branding Project: Do You Actually Want Something Bold?



Branding Project: Do You Actually Want Something Bold?



Make it Bold There is a four-letter word that gets said during every branding project. No, not that one. The word is “bold” and no one knows what it actually means. Perhaps it’s the word’s own sense of daring and fearlessness that has allowed it to march undaunted into every creative brief and client meeting, even when it is not requested. Enterprise software companies want to be bold. Insurance adjuster services want to be bold. Startups and law firms and logistic companies want to be bold. But do they really? What it Is and What it Isn’t Here’s what bold is: it’s uncomfortable. It’s...
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What Does the Agency of the Future Look Like?

What Does the Agency of the Future Look Like?

Last week, Emotive Brand celebrated its ten-year anniversary. Naturally, the milestone has led all of us here to reflect on the last decade and ask what it will take to continue to be successful moving forward. Today, Founding Partner and Chief Strategy Officer Tracy Lloyd and Creative Director Thomas Hutchings tackle that very question. What does the agency of the future look like? How does it behave? And how do we continue to push the envelope of what’s possible? How have you seen the agency space shift over time? Thomas Hutchings: Gone are the days of real arrogance, where an agency could...
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