![The Power of Brands Doing Good](https://www.emotivebrand.com/wp-content/uploads/2014/03/Screen-Shot-2013-06-20-at-4.39.53-PM-1024x436-070945-edited-1080x675.png)
The Power of Brands Doing Good
One has to applaud how the Dove brand, under the guidance of Ogilvy & Mather, has become a vivid example of emotionally meaningful branding. They seized a fertile ground – women’s insecurity about their own bodies – and, rather than exploiting it as the industry typically does, set out to do something about it. In this brilliant film, Dove reveals two drawings by a forensic detective to each woman featured. The first is a drawing based on how the woman described herself to the detective. The second shows the drawing the detective drew of the woman, based on how another person described...
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