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branded content

User-Generated Content and Why You Want to Be a Usage Brand Today

August 15, 2019 —

User-Generated Content and Why You Want to Be a Usage Brand Today

Are Users the New Billboards? Historically, brands relied heavily on marketing and advertising to drive awareness and engagement with products and services. But in an era of general mistrust of big corporations, ever-heightening consumer expectations, and a no-bullshit view on unsubstantiated claims, even a killer ad might not be enough to drive your brand forward. That’s why smart and strategic brands realize its customers have the potential to be the biggest trust, credibility, and value builders (or destroyers) out there. And that nailing brand experience today means tapping into the...
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Brand Writing Trends for 2019

December 18, 2018 —

Brand Writing Trends for 2019

There’s a good reason why it’s said we consume content. Because content, like other treasured objects of consumption, can make you queasy if not served properly. Continuing our preview of 2019, today we’re examining the crucial content trends your brand needs to master heading into the new year. If you’re looking to overcome challenges, build a stronger employer brand, or disrupt your visual design, you can start there. Authenticity Over Everything Whenever we discuss how a brand expresses itself, we must always ground ourselves in embracing authenticity. Trust is the yardstick by which all...
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