brand identity Archives

October 15, 2020 — Jonathan Haggard

Are You Rethinking Your Logo Design?

So you need to rebrand, but you’re attached to your current logo. You worked hard to get your logo crafted and have likely spent a few fond years building equity into it. The thought of changing your logo might sting, it might even make you a little nauseous. Not only the tactical work of changing out all of your swag, marketing collateral, event assets, PowerPoint presentations, etc. But also that anxious feeling of “What if the new logo isn’t as good?” First, you need to understand what role the logo plays in a brand system. The logo represents the core of your business. It’s the...

Talking Transformation: Brand, Business, and Culture

An Interview with Katie Tamony We sat down with Katie Tamony, Chief Communications and Culture Officer at Alluma, a technology non-profit dedicated to making sure those eligible for benefits and services don’t fall through the cracks. Katie talks to us about leading transformation projects: her role, why these kinds of projects excite her, and what’s critical in executing a transformation successfully. This isn’t the first transformation project you’ve been a part of. Why does this kind of work appeal to you? Building something new out of what has been has always excited me. That’s why I’m...

Brand Identity. What’s Your Type?

Brand Identity, typography, typeface… it’s all part of your brand and its story A brand identity is critical to get right. A typeface helps shape the stories a brand tells. It sets the tone of a brand. Typography is in many ways the first impression and introduction to your audience. According to Sarah Hyndman, “Typography is like the clothes a person wears; it tells the world who they are and who they want to be.” Typography, in other words, is one of the most important aspects of your brand. A few things to consider when selecting a typeface for your brand: Align with brand...

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