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Non-Business Books to Improve Your Brain and Brand

Non-Business Books to Improve Your Brain and Brand

When I worked in a bookstore, I would often help young businesspeople find the books their bosses wanted them to read. This assignment was to help them expand their thinking, get a new perspective, and stand out from the crowd. But invariably, they would always ask for “How to Win Friends and Influence People,” “The 7 Habits of Highly Effective People,” or if they were in sales, “The Art of War.” To be clear, there’s nothing wrong with these titles! But in the words of Haruki Murakami, “If you only read the books that everyone else is reading, you can only think what everyone else is...
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The Myth of Likability and Other Lessons from Font

The Myth of Likability and Other Lessons from Font

Last month, we were visited by the good folks at Dalton Maag, an independent font foundry with offices in London and São Paulo, Brazil. They make type for branding, retail, and corporate clients that perform beautifully across print and digital environments. After running us through some of their work, including an amazing demonstration of variable fonts – responsive type that can store multiple variations of a type family into a single font file – we got into a discussion on the differences between three components of evaluating type: legibility, readability, and likability. And what we...
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Five Challenges Brands Must Overcome in 2019

Five Challenges Brands Must Overcome in 2019

As 2018 comes to a close, we at Emotive Brand can’t help but reflect on the trends and forces that defined the year. The Golden Age of subscription services continued to shine brightly, bringing personalized eureka moments to thousands of people. Politics seeped into everything, with brands either choosing to walk the line or pick a side. And our data, once seen as merely a byproduct of business, has continued to become the engine of business itself. Looking ahead to 2019, we examine five challenges that brands are facing right now – and how to overcome them using a transformational business...
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