The Case for Supreme Honesty as a Precursor to Killer Brand Strategy
Like anybody who’s worked in the industry for longer than two decades, I’ve enjoyed my share of deeply satisfying client engagements across multiple industries. There is one engagement in particular, however, that I will never forget, and not for the right reasons. It will actually go down in the books as one of my worst professional experiences. And this is why. We got fired for being dishonest. Let me explain. I was working for a large branding firm at the time. The kind of branding firm that everyone in the business knows and respects. Not one that often gets fired. We engaged with...
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