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Blog Posts by Chris Ames

Feeling the Holiday Spirit: Introducing Emotive Feels

December 5, 2019 —

Feeling the Holiday Spirit: Introducing Emotive Feels

Emotion Is Everything For brands to make an impact on the outside world, they must explore inner worlds. In our line of work, emotion is everything. The most successful brands are those that evoke feeling—that ignite new ways of thinking about the world and our unique place in it At Emotive Brand, naturally, we’re obsessed with emotion. We believe every company can perform better if its brand connects with people on an emotional level. A brand that’s emotive triggers feelings, inspires action, earns loyalty, and lifts spirits. In the overcrowded business world, your brand must resonate...
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When Your Values Aren’t Really Values

March 1, 2023 —

When Your Values Aren’t Really Values

Beware of Generic Values In the inboxes and Slack channels at Emotive Brand, there is a video that often gets shared before we embark on a brand video. It’s called “This Is a Generic Brand Video, by Dissolve,” and it’s a hilarious satire of when you try to make your brand stand for everything, it ends up standing for nothing. “Equality, innovation, honesty, and advancement,” the narrator says, in a salt-of-the-earth grumble, “are all words we chose from a list.” Company values not only shape the external identity of your organization, they act as an internal compass for your current and...
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Content Strategy Trends for 2020

October 8, 2019 —

Content Strategy Trends for 2020

As the decade winds down to a close, we’re taking a look at the most important trends affecting your business, brand, and culture heading into 2020. First up, we’re examining all things content strategy: tone, technology, and personalization. Let’s do it. Mobile > Everything Else The simple truth is if it doesn’t work on mobile, it doesn’t work. There can be no compromise when it comes to the look, feel, or content strategy of the mobile experience—considering it is the dominant experience. In 2020, even more emphasis will be placed on increasing mobile user interaction. If your...
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Accessible Design Must Be the Rule, Not the Exception

September 24, 2019 —

Accessible Design Must Be the Rule, Not the Exception

In the nascent days of computing, the highly sought after feature we now call “dark mode” was the standard. Cathode ray tube (CRT) monitors got their green-on-black look from the phosphor inside of the screens. While this technology was long-ago abandoned, dark themes have re-entered the zeitgeist as the latest “new innovation.” “It’s thoughtfully designed to make every element on the screen easier on your eyes,” Apple claimed in its announcement of the feature for iOS 13. But here’s the thing: there’s no real evidence that’s true. For people with astigmatisms (approximately 50%...
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Stop Worrying About Getting Attention and Start Paying Attention

September 19, 2019 —

Stop Worrying About Getting Attention and Start Paying Attention

The most valuable currency in the world is the fact you’re reading this right now. Your attention is like a scarce mineral and companies will blast mountains with dynamite for the tiniest trace element of it. It’s safe to say we live in the attention economy. In exchange for everything being “free,” we have transitioned from being customers to the product. The phrase “time is money” has always rung true, but never before has it been so monetized or measured. As a result, naturally, brands desperately want to know one thing above all else: how do we get attention? How do we differentiate, go...
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