![Challenger Brands: B2B Challengers](https://www.emotivebrand.com/wp-content/uploads/2018/12/Challenger-Brands-B2B-Challengers-1080x675.jpg)
Challenger Brands: B2B Challengers
Continuing the Challenge This post is the second in our three-part series on challenger brands. You can read part one, “Challenger Brands: A Primer,” right here. Previously, we spoke about adopting a challenger mindset. It’s one defined by ambition, agility, and a willingness to take risks. Most importantly, we noted how businesses are no longer competing against each other – they are competing against the category they are in and the expectations of what a customer experience feels like. At a glance, these personality traits naturally lend themselves to the B2C world. Ask anyone to rattle...
Read more >