How Do You Create a Product that Matters?
Whatever industry you are in, whatever kind of buyer you target, whatever distribution system you use, whatever your promotional budget,you can’t afford for your product to be a lemon. It needs to stand out from the field in unique and meaningful ways. This can be hard to accomplish when you’re working to business-as-usual. After all, your competition is generally using the same technology, same ideology, and same processes to create, distribute, and promote its products. And, even if you are able to jump ahead of the competition in some significant way, they’re able to...
Read more >