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Social Business Driven by Meaning

Social Business Driven by Meaning

Stowe Boyd is a researcher, speaker and writer working principally on social tools and their impact on media, business and society. Back in 2012 he told delegates at the Meaning 2012 Conference in the UK that we are entering the age of “Post-normal Business”. For Boyd, “Postnormal Business” results from a series of fundamental shifts for business: “’Leadership’ has changed when a decentralized group of people can take down a government. ‘The Value Chain’ has changed when the customer is no longer just the ‘buyer’ but also a...
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