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SEO

The Role of Voice Technology for Brands

November 29, 2018 —

The Role of Voice Technology for Brands

Voice Technology Is Older Than You Think Voice is the newest technology platform on the block. And like all seemingly new things, it’s actually much older than you think. In the early 1960s, IBM introduced the Shoebox, an early effort at mastering voice recognition. This bulky little machine could recognize 16 words spoken into its microphone and convert those sounds into electrical impulses. Basically, it was a voice-operated calculator. Dressed in a tuxedo at the 1962 World’s Fair in Seattle, developer William C. Dersch performed the miracle of turning your voice into a search engine....
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The Future of SEO Is Voice Search

September 25, 2017 —

The Future of SEO Is Voice Search

Between Siri, Alexa, Cortana, and Google Assistant, voice technology is quickly becoming a daily part of the modern landscape. Beyond creating grocery lists or sending texts, voice search is how many people are now discovering and connecting with brands. To remain relevant — and searchable — brands need to begin thinking about how to include voice search into their overall strategy. After all, whether someone is using their thumbs or their voice, don’t you want to be found? Voice Search Breaks the Rules of SEO Sometimes, the most advanced technology takes us right back to where we started....
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